Alkimi

What is Alkimi?

Alkimi pioneers the tokenisation of the digital advertising industry, addressing the inherent lack of transparency and inefficiencies within the $600+ billion programmatic advertising market. By leveraging blockchain technology, Alkimi introduces a novel approach to digital ad exchange, transforming intangible digital ad slots into tradable assets on a decentralized platform. This initiative aims to revolutionize how advertisers and publishers interact, optimizing transaction processes and enhancing financial transparency across the ecosystem.

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Recent Video Interview

Main points of the interview:

• Ads Explorer showed significant snapshot growth.
• Two major publishers joined, boosting bid requests on the exchange.
• Success at Cannes Lions Festival highlighted industry impact.
• Transition from staking pools to node management.
• Plans for decentralized ad exchange expansion and new ad formats.

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How Alkimi Works

Alkimi introduces a decentralized ad exchange that tokenises digital ads, a significant departure from traditional programmatic advertising models dominated by intermediaries. By tokenising digital ads, Alkimi enables stakeholders to:

• Gain exposure to the digital advertising market's value through token ownership.
• Benefit from blockchain's transparency, security, and immutability.
• Participate in yield-generating opportunities such as staking and liquidity pools.

Alkimi's platform operates as a Layer 2 vertical app on the Ethereum Virtual Machine, facilitating efficient buying and selling of digital ads while minimizing fee leakage and enhancing market dynamics. This approach not only empowers publishers and advertisers with greater control and transparency but also positions Alkimi at the forefront of digital asset innovation within the advertising sector.

Alkimi Exchange

Alkimi Exchange (AlEx), built on blockchain technology, ensures every transaction is validated and recorded on the Ads Explorer, providing unprecedented transparency and efficiency. With a commitment to reducing fees and carbon emissions associated with digital advertising, Alkimi sets a new benchmark for sustainability and accountability in the industry.

The Future of Alkimi

Looking ahead, Alkimi anticipates further integration of blockchain technology to streamline operations and enhance economic viability in digital advertising. By reducing inefficiencies and improving data accessibility, Alkimi aims to establish a sustainable model that supports the growth and transparency of the ad-funded open web. As the digital advertising landscape evolves, Alkimi remains committed to driving innovation and reshaping industry standards through its pioneering approach to asset tokenisation.

Team Background

Ben Putley, CEO of Alkimi, brings over twelve years of experience in digital advertising, including significant achievements in global influencer campaigns and leadership at Sharethrough. Adam Chorley, COO, possesses a decade of experience with a focus on Web3 adoption and blockchain technology, complemented by roles at Conde Nast in programmatic advertising.

Projects in Similar Categories

Discover other projects related to marketing, or in the Ethereum ecosystem: AdEx, Fetch.ai, Lido DAO, Ondo, Pendle, Fasttoken, Rocket Pool, Arkham, Ocean Protocol...

Project Development

Recognizing the evolving demands of both the market and its user base, Alkimi embarked on a journey of relentless improvement, culminating in the launch of Alkimi Labs V2.

Alkimi Labs V2 represents a significant leap forward, building upon its predecessor's foundation with a host of revolutionary features and capabilities. At its core, the platform empowers advertisers, publishers, validators, and internet users by leveraging blockchain to deliver unprecedented transparency, efficiency, and equitable incentives within the digital advertising ecosystem. Key to its advancements is the radical transparency enabled by the Ads Explorer, which immutably records all ad auction transactions on blockchain ledgers, ensuring security, auditability, and tamper resistance.

Moreover, Alkimi Labs V2 introduces a balanced fee structure per ad type, ranging from 3% to 8%, generating revenue that supports industry-leading incentives and rewards for validators and liquidity providers. This alignment of incentives fosters a positive feedback loop that drives sustainable growth and success for the decentralised ad exchange.

Alkimi Price Analysis

As of November 24 2024 Alkimi has a marketcap of $33M. This is {{percentagefromath}} from its all time high of $0.888267. In terms of its tokenomics, there's a total supply of 250M with 77% currently outstanding. Keep in mind Alkimi has a fully diluted value of $43M which many investors might interpret as overvalued.

Of course, don’t trust price predictions alone, always check the Coinrotator token screener to follow the trending market.