AdEx

AdEx Overview

AdEx, established in 2017 as a decentralized ad exchange, has evolved into an open, trust-minimized protocol and stack for digital advertising. Its primary focus is on reducing ad fraud, malvertising, and safeguarding user privacy within the digital advertising space.

Key features: The AdEx protocol facilitates the trading of advertising space and time, covering interactions between publishers, advertisers, and end-users. It seamlessly integrates traditional peer-to-peer technology, cryptography, and blockchain to create a comprehensive and transparent advertising solution.

Mission and Values: AdEx's mission is to establish a new standard in digital advertising. By providing real-time tracking and reporting directly accessible to advertisers and publishers, it aims to eliminate the need for many intermediaries, reducing the potential for misinformation and financial exploitation.

AdEx is committed to core values such as transparency, eliminating intermediaries, ensuring user privacy, avoiding custody of funds, supporting censorship resistance, promoting ease of use, and offering flexibility for various use cases.

Platform and Components

The AdEx team has developed an open-source ad platform on the Ethereum implementation of the protocol. This platform targets Web3 companies seeking to advertise beyond crypto-focused publishers.

The AdEx protocol relies on components such as AdEx Core (implementing OUTPACE channels), a market facilitating demand/supply discovery and trading, a validator stack handling events and analytical reports, and AdEx ZK, which enables zero-knowledge technology for privacy-preserving advertising.

AdEx ZK

AdEx ZK fosters direct connections between Web3 advertisers and publishers. Users have the autonomy to choose ad categories based on their interests, leading to more precise targeting, higher conversion rates, and advertiser acquisition.

AdEx DSP

The AdEx DSP (Demand-Side Platform) simplifies account creation using Ambire's SDK, ensuring secure transactions through OUTPACE, facilitating real-time auctions with oRTB protocol integration, and providing an intuitive interface for campaign management. Advanced analytics with AdView contribute to effective campaign optimization and fraud prevention.

ADX Token

The ADX token, an ERC-20 token on the Ethereum blockchain, serves multiple purposes within the AdEx ecosystem.

• Staking: Token holders can stake ADX tokens, maximizing potential holdings and actively participating in the growth of the AdEx ecosystem.
• Platform Discounts: Advertisers launching campaigns with ADX tokens benefit from significant fee discounts, allowing for a larger budget allocation for impactful results.
• Validator Rewards: Staked ADX tokens enable users to become validators, contributing to platform integrity and receiving rewards for their services.
• Governance: Staked ADX holders actively engage in governance voting, shaping the direction of AdEx and contributing to decision-making processes.

Team Background

AdEx, founded by seasoned entrepreneurs Ivo Georgiev and Dimo Stoyanov, brings a wealth of experience and a successful track record. The duo, also behind the widely-used media streaming platform Stremio with over 18 million global users, showcases their expertise in creating impactful digital solutions.

Currently, a team of 20 professionals is dedicated to developing the AdEx advertising platform and the company's self-custodial wallet, leveraging account abstraction technology known as Ambire Wallet.

Project Development

AdEx, a trailblazer in Web3 advertising, is excited to announce a strategic partnership with Epom, a leading innovator in ad tech. This collaboration is a significant milestone, as Epom's SSP (Supply-Side Platform) expands publisher inventory, promising high-quality traffic and boosting overall campaign performance for Web3 advertisers. The integration of Epom's SSP into the AdEx platform represents a pivotal step in revolutionizing programmatic advertising in the Web3 domain, showcasing AdEx's commitment to bridging the gap between Web2 and Web3.

Epom's SSP will be a key component in AdEx's ecosystem, contributing to sourcing diverse, high-quality traffic for advertisers. This collaboration sets new standards in digital advertising by leveraging the strengths of various SSPs, providing advertisers with a robust and multifaceted platform.

Epom, established in 2010, is a notable ad tech company recognized for its client-centric approach, forward-thinking mindset, and commitment to transparency and innovation. The partnership underscores the dedication of both companies to reshape the digital advertising landscape, ushering in a new era of excellence in Web3 advertising.

AdEx Price Analysis

As of November 24 2024 AdEx has a marketcap of $28M. This is {{percentagefromath}} from its all time high of $3.49. In terms of its tokenomics, there's a total supply of 150M with 96% currently outstanding. Keep in mind AdEx has a fully diluted value of $29M which many investors might interpret as overvalued.

Of course, don’t trust price predictions alone, always check the Coinrotator token screener to follow the trending market.