OneFootball is the world’s leading digital football platform, connecting over 200 million fans across the globe through scores, news, and live matches from hundreds of clubs and leagues. While the platform has built one of the largest and most engaged fanbases in sports media, OneFootball’s next chapter is focused on transforming passive fandom into active digital ownership.
OneFootball introduces the FanPass as the first universal, on-chain football identity that captures and verifies a fan’s entire journey – spanning match attendance, predictions, achievements, and collectibles. Unlike existing siloed fan tokens or NFTs, FanPass serves as a portable digital passport and open SSO for fandom, enabling fans to own, display, and grow their football identity across multiple platforms.
Our goal is to make FanPass a powerful utility for clubs, brands, leagues, and partners, enabling them to access and exchange football fan data in a secure, meaningful way. By doing so, the ecosystem can unlock cross-platform privileges and create richer fan experiences. OneFootball provides the protocol-level foundation for this system and aims to be among the first to bring it to market as a fully productized solution.
FanPass is the digital identity layer of fandom. It captures and organizes all the ways a supporter engages with football, watching, sharing, collecting, attending matches, gaming, or even speculating. These actions are grouped into six clear categories (Consumer, Amplifier, Creator, Collector, Baller, Analyst). The FanPass acts as a badge of identity, showing not just what type of fan someone is, but also how deep their habits run.
FanScore is the measurement system that powers the FanPass. Every action earns points based on its value. Light-touch activities like watching a clip bring small gains, while high-commitment behaviors like attending a match, trading collectibles, or leading a fan group give much higher rewards. Over time, the FanScore builds into a universal index of loyalty and progression.
Together, FanPass and FanScore transform fandom into a quantifiable, gamified experience. For fans, it is recognition and status. For clubs and partners, it is a universal metric for engagement and monetisation.
