Verasity (VRA): A New Era in Advertising and Esports Engagement

Verasity is a protocol and product layer platform designed for digital content and esports that stands out for its mission to address critical problems in the video advertising sector — fraud and lack of transparency. Founded by RJ Mark, a seasoned entrepreneur, Verasity is leveraging blockchain technology to introduce innovative changes within the ad tech and gaming industries.

The primary challenge Verasity seeks to tackle is digital ad fraud, a pervasive problem that significantly impacts the advertising budget of companies. Estimates suggest that a substantial portion of ad spending is wasted on non-human bot traffic. Verasity aims to rebuild trust in the advertising ecosystem through its patented Proof of View (PoV) system, which meticulously distinguishes between genuine and bot-driven views, providing a more accurate and fraud-free metric for advertisers.

The Core Technologies of Verasity

• Proof of View (PoV) System: The PoV technology is at the heart of Verasity’s vision. By using advanced methods to ensure that video views are genuine, PoV technology secures authenticity which is recorded on the blockchain. This innovation is not only implemented in verifying video ad views but has also been extended to safeguard the integrity of NFTs within the ecosystem.

• VeraEsports: This next-generation esports engagement platform offers a "Watch & Earn" feature, rewarding users with VRA tokens for viewing content. The integration of VeraEsports with prominent gaming entities expands the reach and introduces crypto to a broader audience.

• VeraWallet: A multi-functional wallet, VeraWallet provides users with secure storage, staking facilities, and the ability to trade VRA tokens. The integration of VeraWallet across the Verasity ecosystem promotes a seamless experience for users, with the addition of staking capabilities incentivizing longer-term holding and interaction.

What Sets Verasity Apart

While there are multiple platforms that promise to revolutionize digital content and gaming, Verasity's unique feature set truly differentiates it:

• Engagement-Driven Ecosystem: From VeraEsports to VeraWallet, each component of the Verasity platform is structured to enhance user engagement and provide rewards, making the digital content experience more rewarding and interactive.

• Multi-Functional Native Token: The VRA token is not just a medium of exchange within the ecosystem; it is also used for staking, rewarding engagement, and has potential applications within the NFT space, tying together different facets of the platform.

• NFT Authentication: Verasity’s extension of its PoV technology to NFTs can significantly reduce fraud in the booming NFT market, boosting buyer confidence and the perceived value of digital collectibles.

The VRA Token and Its Economics

VRA, the native token of Verasity, is not just a unit of currency within the platform; it has various use cases:

• Staking: Users can stake VRA tokens to receive rewards, incentivizing participation and investment within the ecosystem.

• Earning and Spending: Through engaging with content on the platform and participating in various activities, users can earn VRA tokens, which they can then spend or convert to other cryptocurrencies or fiat.

The total and circulating supply dynamics of VRA tokens play a pivotal role in the platform’s economic model. The availability of VRA tokens is managed through periodic buyback and burn events, which keep the supply-demand equilibrium in check.

Team Background: The Brains Behind Verasity

Verasity's founding team is composed of experienced and talented individuals who have been developing exciting and high-growth hardware and software products for over two decades:

• RJ Mark - Founder and the driving force behind Verasity. With a history of successful entrepreneurship and technology development, RJ has numerous patents and has managed groundbreaking product launches into globally recognized brands.
• David Archer - With over 30 years of experience in litigation and trust law, David is the team's Director & Legal Counsel.
• Robert Keogh - The Financial Director, specializes in digital media and blockchain businesses, bringing over 20 years of experience leading finance teams.
• Sergey Molybog - As the CTO, Sergey has 15 years of experience in creating solutions within video player, adtech, CDN, and blockchain industries.
• Olena Buyan - The Chief Product Officer (CPO) has a track record of producing scalable and insight-driven products, focusing on web and iOS app development.
• Dan Hodgson - Taking the role of Head of Business Development, Dan is responsible for increasing the adoption of VeraViews among publishers and advertisers.
• Elliot Hill - As CMO, Elliot harnesses his background in crypto PR and comms to evangelize Verasity's offerings across B2B and B2C audiences.
• Kyrylo Bibik - The Lead Engineer and Blockchain Developer, with 11 years in high-load C/C++ development, is also a co-inventor of Verasity's Proof of View technology.

Roadmap:

Verasity's roadmap is both ambitious and reflective of the company's adaptiveness ahead. It includes strengthening its advertising technology, enhancing user experience for its VeraWallet, and expanding its Proof of View technology applications. Also mentioned is the development of various backend systems that will enable Verasity to deliver its services more efficiently as the user base expands.

Since its inception, Verasity (VRA) has achieved numerous milestones in transforming the ad tech and esports landscapes. Key accomplishments include: launching the Proof of View (PoV) protocol to combat ad fraud, rolling out VeraWallet for token storage and transactions, releasing a VOD platform with VeraEsports, and integrating SDKs with major video platforms such as YouTube, Twitch, and Vimeo. It launched the GenesisPlayer, enabled VRA staking, and facilitated rewarded advertising. Verasity has also been listed on multiple exchanges, expanded its esports partnership, and enhanced its ad stack to include major networks.

Current and Upcoming Projects: Advancing the Frontier

For 2024, Verasity plans to roll out VeraWallet 2.0, introduce new VRA offramps, launch a comprehensive Video Content Management System (VeraViews), revamp the VeraPlayer, and extend PoV utility to browser extensions. An Ambassador Program will be initiated to foster community growth. These advancements aim to bolster the infrastructure supporting Verasity’s ecosystem, offering improved functionality and user engagement across the platform.

• VeraWallet 2.0 - This update focuses on user experience by introducing a redesigned interface and improved functionalities within VeraWallet. Expected to roll out beta testing to selected participants, this upgrade aims at enhancing the wallet's utility.
• VeraViews - Upgrades for VeraViews emphasize on content and playlist management systems, creating an integrated, cost-effective solution for publishers. New capabilities, such as the VeraPlayer revamp, are designed to heighten competition in the video advertisement arena.
• PoV Marker Tokens Beta Test - The exploration of porting PoV tokens to a separate blockchain for efficiency and scalability purposes, which has entered the beta testing phase with selected Layer-1 chains.
• Ambassador Program Launch - An endeavor for community engagement, Verasity's ambassador program aims to bring passionate individuals on board to promote the Verasity ecosystem to wider audiences.

The Takeaway

Verasity represents a convergence of blockchain, esports, and advertising technologies, aimed at providing a transparent, rewarding, and engaging experience to users while addressing the inefficiencies and trust issues that have plagued these industries. As the platform continues to evolve and achieve milestones on its roadmap, Verasity stands as an example of blockchain's potential to redefine digital engagement and content monetization strategies.

Verasity Price Analysis

As of December 25 2024 Verasity has a marketcap of $45M. This is {{percentagefromath}} from its all time high of $0.086208. In terms of its tokenomics, there's a total supply of 97B with 10% currently outstanding. Keep in mind Verasity has a fully diluted value of $443M which many investors might interpret as overvalued.

Of course, don’t trust price predictions alone, always check the Coinrotator token screener to follow the trending market.