Ovr

What is OVR?

OVR is a World Scale, open-source Augmented Reality (AR) platform powered by Ethereum Blockchain. It revolutionizes the AR experience by integrating blockchain technology and decentralized principles. Users equipped with mobile devices or smart glasses can immerse themselves in interactive AR experiences tailored to the real world.

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Recent Video Interview

Main points of the interview:

• OVR's vision to merge the physical and virtual worlds using blockchain for ownership and geolocalized AR.
• OVR's platform comprises three layers: an ownership layer with NFT-based virtual land, a mapping layer for precise location data, and a builder layer for content creation.
• AR's potential over VR, emphasizing the integration of digital information into the physical world as a significant future trend.
• OVR's unique "map to earn" system allows users to create valuable 3D maps.

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Key Features

OVR utilizes augmented reality to blend virtual content seamlessly into the real world, creating immersive experiences accessible from any device with a camera. The platform comprises the OVR Ecosystem, OVRLands, Marketplace, and various user roles such as OVR Owner, Creator, Miner, User, Advertiser, and Staker.

• New Standard in AR: OVR redefines AR experiences by becoming the first content browser where users don't select content; instead, the world offers experiences based on their geographical position.
• Open Source Philosophy: The entire OVR community contributes to its growth, ensuring independence from its creators.
• Blockchain Integration: Ethereum blockchain decentralizes token exchange dynamics between users, with OVR tokens based on ERC-20 standard and OVRLand tokens based on ERC-721 standard.
• OVRLands: Parcels stored in a blockchain ledger, forming the digital layer of the planet's subdivision into hexagons, enabling decentralized possession and trading.
• Decentralized Marketplace: OVROwner facilitates decentralized trading of OVRLands and OVRExperiences, granting community control over content.
• Hardware Compatibility: Supports current and future hardware, making it a hardware-independent standard.
• Unity3D-based SDK: Allows community users to develop and trade AR experiences within the platform.
• Decentralized Advertising: OVR implements a decentralized advertising system, enabling OVROwner to earn tokens by inserting sponsored content into AR experiences.
• Community Moderation: Moderation is community-managed with reporting systems and blacklists maintained by nodes.

OVR Innovations and Market Impact

OVR's innovations reshape the AR landscape by establishing a decentralized, community-driven platform, a paradigm shift from centralized models. With OVR utility tokens, users engage in seamless digital asset trading, fostering an economy independent of traditional intermediaries. The platform's pioneering tracking system, amalgamating GPS, computer vision, and inertial systems, elevates outdoor AR experiences to new heights of precision and immersion. Moreover, OVR's adoption of an IPFS-like protocol ensures decentralized asset storage, enhancing security and reliability.

In addressing market needs, OVR emerges as a versatile solution catering to diverse user demands. It offers a singular, cost-free AR platform accessible across devices, ensuring inclusivity and convenience. By revolutionizing advertising practices, OVR introduces a more interactive and non-intrusive channel, enhancing user engagement and brand interaction. The platform's support for multiplayer engagement and geolocalized experiences fosters social interaction and exploration. Lastly, by seamlessly integrating open knowledge resources, OVR serves as a gateway to unlimited information, enriching user experiences with educational and informative content.

OVRLands

OVRLands constitute the backbone of OVR's infrastructure, forming a grid of hexagons overlaying the Earth's surface. These parcels not only serve as reference points for positioning AR content but also represent valuable digital assets. With specific geographic positions and standardized dimensions, OVRLands enable precise localization and immersive AR experiences tailored to real-world locations. Moreover, OVRLands are tradable assets recorded on the Ethereum blockchain, ensuring decentralized ownership and facilitating economic incentives for content development and curation. In essence, OVRLands embody the foundation of OVR's decentralized ecosystem, empowering users to engage with and contribute to the platform's growth.

Marketplace

The OVR Marketplace stands as the decentralized hub for trading digital assets within the OVR ecosystem. Through smart contracts, users engage in transparent and secure transactions using OVR tokens. Here, OVRLands, OVRExperiences, and advertising spaces are bought, sold, and rented, facilitating the exchange of immersive AR content.

This platform enables OVROwners to monetize their assets and creators to showcase and sell their AR experiences to a global audience. With its decentralized nature, the OVR Marketplace fosters community-driven commerce, ensuring fair and efficient transactions while driving innovation and growth within the AR ecosystem.

OVR Tech

OVR utilizes advanced technologies such as SLAM and GPS integration for precise positioning of AR content. The platform also employs IPFS and OVRNodes for decentralized asset hosting.

Team Background

The OVR team comprises talented individuals led by CEO Davide Cuttini and COO Diego Di Tommaso. Michele Zanello heads Growth & Partnerships, while Dave Carr oversees Creative Strategy. Roberto Xhakerri manages Marketing Operations, with Lydia Wang as PR & Event Manager.

The technical team includes Carlo Davide as AR Architect & Unity Developer, Antonio Dal Cin as Web Architect & Lead Developer, and Alessio Antoniacomi as DevOps. There are many more individuals that comprise of the whole OVR team that bring a diverse range of expertise to drive OVR's success.

Project Development

Phase 2 of map2earn™ introduces Invitations, a novel way to engage with the map2earn™ revolution. In November 2023, entries opened for the rewards component of the global call to Map The World in 3D. Thousands applied to become the first OVER Mappers, tasked with creating three-dimensional versions of global locations.

In December, the initial wave of mappers commenced, earning OVR Tokens and crafting captivating visualizations. These early mappers also became eligible to distribute invitation codes, inviting others to join the mapping and earning process. Recipients of these codes receive additional benefits, including a 5% bonus on all rewards.

There are two types of invites—those distributed by Over and those by community members—each offering different boost levels. Invitation distribution varies based on membership status within the OVER community or ownership of OVRLands. Newcomers can obtain invitation codes through the OVER Discord channel, facilitating broader community involvement in map2earn™.

Ovr Price Analysis

As of July 25 2025 Ovr has a marketcap of $7.7M. This is {{percentagefromath}} from its all time high of $3.33. In terms of its tokenomics, there's a total supply of 88M with 58% currently outstanding. Keep in mind Ovr has a fully diluted value of $13M which many investors might interpret as overvalued.

Of course, don’t trust price predictions alone, always check the Coinrotator token screener to follow the trending market.