JOE

What is JOE?

JOE is the native token of Trader Joe, a comprehensive decentralized trading platform, serving as a one-stop solution for various features:

• Trade: Swap tokens with minimal fees.
• Pool: Provide liquidity to earn fees.
• Stake: Stake JOE tokens and receive rewards.
• NFT: Buy and sell NFTs.

Since its launch in June 2021, the exchange has experienced rapid growth, accumulating over $4 billion in total value locked (TVL). Trader Joe emphasizes a community-first approach, prioritizing innovation, speed, and safety. The platform aims to offer a comprehensive DeFi experience as a one-stop-shop while seamlessly integrating new products without compromising security. Trader Joe has an ambitious roadmap for 2021, focusing on token-holder growth through improved staking, non-fungible-token (NFT) exchange listings, collateralization of the JOE token, and the introduction of leveraged trading.

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Recent Video Interview

Main points of the interview:

• Shared insights about the largest DEX on Avalanche, Arbitrum, Ethereum, and Binance Smart Chain.
• Trader Joe’s success attributed to quantitative emission strategies, strong branding, and community engagement.
• The importance of raising funds and having a resilient team to survive the bear market.
• Expansion to chains that align with Trader Joe's brand culture and future plans for enhancing liquidity book features.

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Benefits of JOE

Trader Joe offers a contemporary decentralized exchange (DEX) with a user-friendly interface, ensuring swift and cost-effective transactions. Users can engage in liquidity provision through yield farms, earning JOE tokens as rewards, which can be staked for voting in governance proposals. The lending protocol, Banker Joe, modeled after the Compound (COMP) protocol, enables non-custodial borrowing and lending of funds. Additionally, users have the option to open leveraged positions using their provided or borrowed funds.

In a bid to enhance the utility and adoption of the JOE token, Trader Joe is actively working on introducing new features. These initiatives aim to position the project as the primary DeFi platform within the Avalanche ecosystem. Users will soon be able to use JOE as collateral for borrowing. Furthermore, Trader Joe plans to incorporate limit orders, options, and futures trading on its platform. The project's rapid innovation and distinctive comic book-like branding have attracted significant support from notable figures within the DeFi community, including backing from AAVE founder Stani Kulechov and Darren Lau.

Tokenomic Model

Trader Joe has established a diverse use case for JOE stakers, offering various Reward Token Options (RTOs):

• sJOE: Participants share in protocol revenue but receive Stablecoin as their reward.
• veJOE: Modeled after veCRV on Curve Finance to create Joe Wars. However, due to operational inefficiencies, the veJOE program was discontinued from May 2023.
• rJOE: A regular staking program where participants receive JOE inflation rewards.
• xJOE: Participants share in protocol revenue with different tokens, excluding Stablecoins like sJOE.

Following a period of ineffective operation, Trader Joe has officially discontinued the veToken model program.

JOE Team Background and Partnerships

The majority of the Trader Joe team remains anonymous, with limited information available about some members, including Crypto Fish and 0xMurloc.

Crypto Fish, the Co-Founder, holds a Master's degree in Computer Science from a prestigious American university. As a Software Engineer, Crypto Fish has previously worked at Google and a Perpetual exchange. Notably, Crypto Fish has made significant contributions to early projects within the Avalanche ecosystem, such as Snowball and Shera Cash.

0xMurloc, also a Co-Founder, possesses a Bachelor's degree in Electrical Engineering from a top US university. 0xMurloc's notable professional experience includes holding the position of Senior Product Manager at Grab company.

On September 2, 2021, Trader Joe achieved a successful fundraising round, securing $5 million in funding. The initiative was led by DeFiance Capital, GBV Capital, and Mechanism Capital, with additional participation from Three Arrows Capital, the Avalanche Foundation, Delphi Digital, Coin98 Ventures, Not3Lau Capital, and others.

JOE Project Development

WOO and JOE have joined forces as authentic Arbitrum Adventurers, collaborating to boost liquidity and intensify their exploration of the #Arbitrum ecosystem. Also, Trader Joe has expanded its language support to encompass seven languages, aiming to provide a more accessible and locally-tailored experience for some of its largest communities.

JOE Price Analysis

As of July 29 2025 JOE has a marketcap of $69M. This is {{percentagefromath}} from its all time high of $5.09. In terms of its tokenomics, there's a total supply of 500M with 80% currently outstanding. Keep in mind JOE has a fully diluted value of $87M which many investors might interpret as overvalued.

Of course, don’t trust price predictions alone, always check the Coinrotator token screener to follow the trending market.