Fractal

What is Fractal?

Fractal (FCL) serves as a platform that bridges the gap between data integrity and data privacy. This open-source protocol operates with a zero-margin approach, setting a fundamental standard for the ethical exchange of user data. It is designed to elevate the quality of the internet experience by respecting user privacy, safeguarding advertisers against fraudulent activities, and rewarding content creators. Leveraging blockchain technology, Fractal establishes a trustless network and a shared source of truth to construct robust mechanisms.

One of its primary objectives is to encourage the growth of a decentralized data pool. To achieve this, Fractal employs an incentive system that attracts data reliability and fosters growth. It also empowers users with control over their data, providing them with attribution, payment mechanisms, and access to contributors.

Fractal recognizes the challenges facing the free internet, such as the domination of a duopoly controlling 60% of the market, unattributed ad-tech costs, and the presence of web traffic from bots. To address these issues, Fractal has developed an open-source protocol that facilitates data commons. This protocol establishes a privacy-centric infrastructure for monetizing and sharing user data, offering a solution to these problems.

Moreover, Fractal's trustless and transparent incentivized system ensures the best possible outcomes for advertisers, publishers, and users, all while guaranteeing the privacy of user data. This advanced technology enhances the quality and effectiveness of data campaigns, further enhancing the user experience.

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Recent Video Interview

Main points of the interview:

• DeFi Evolution: Started with UI interactions, now involves complex smart contracts.
• Challenges and Solutions: Monitoring, execution, margin management complexities addressed by Fractal.
• Role of Fractal: Aims to solve transparency, composability, and cost issues.
• Security Measures: Multiple audits, ongoing code tracking, centralized approach with KYC for customers.

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The FCL Token

FCL stands as the native cryptocurrency powering the incentive mechanism within the network's protocol. FCL is an ERC-20 token residing on the Ethereum blockchain. This token plays a crucial role as a utility token, enabling advertisers to use it for bidding prices and staking services related to Arbitrage and Ad verification.

In addition, the platform aims to encourage early adopters of the protocol by providing them with the opportunity to stake tokens representing verified data.

Fractal Team Background

Fractal ID was co-founded in 2017 by Julian Leitloff, who serves as the CEO, and Júlio Santos, the Chief Product Officer (CPO). In the same year, they secured their first client, Ocean Protocol. Subsequently, Sovrin and XAIN became clients in 2018, with KILT Protocol joining the roster in 2019.

Julian Leitloff holds the position of co-founder and managing director at Fractal. He earned his master's degree in Corporate Management & Economics from Zeppelin University in 2014. Leitloff has a track record of entrepreneurial success, having founded his own company, Spontaneous Order GmbH, and achieving his first million by the age of 22. His accomplishments led to his recognition as one of Forbes' 30 Under 30 in 2016. Leitloff's introduction to blockchain dates back to 2015 when he crossed paths with Bruce Pon, who would later become the head of Ocean Protocol, at Tech Open Air.

Júlio Santos, a technical manager, software engineer, and entrepreneur, is a pivotal co-founder of Fractal, where he leads the Product and Engineering team. He is instrumental in building an identity layer on the Internet using the Fractal Protocol. Santos has been immersed in the realm of blockchain since 2015. Throughout his career, he has initiated projects such as Life on Mars, an elite software consulting firm, Gruvi, a company creating advanced productivity marketing tools for major brands like Twitter, Disney, Sony, and HBO, and Attmatr / Madmarkedet, a farm-to-table marketplace.

Fractal Project Development

Even during the bear market in 2022, Fractal managed to expand its customer base by approximately 89%, reaching various DeFi, gaming, and metaverse dApps and ecosystems.

The key players in the industry partnered with Fractal include flourishing ecosystems such as Gnosis, Polygon, Avalanche, Aleph Zero, Aurora, and Near. They have also collaborated with DApps like Crowdswap, ReBaked, and Beamswap, incorporating an identity layer into NFT platforms, DAOs, and launchpads to create secure and private environments for users.

Fractal has a strong appreciation for the work being done by Gnosis and has taken the initiative to become natively available on Gnosis, launching FCL (the Fractal ID token) in the near future.

There are several exciting collaborations on the horizon, with a particular focus on Common Ground, a community-owned communication platform. This unique approach means that space creators have true ownership of their spaces and the users on their profiles, in contrast to Web2 social media. Fractal ID's on-chain pseudonymous attestations play a crucial role in allowing spaces to block bots and implement nuanced controls without needing to identify individual users.

Fractal Price Analysis

As of July 8 2025 Fractal has a marketcap of $253K. This is {{percentagefromath}} from its all time high of $1.47. In terms of its tokenomics, there's a total supply of 243M with 50% currently outstanding. Keep in mind Fractal has a fully diluted value of $503K which many investors might interpret as overvalued.

Of course, don’t trust price predictions alone, always check the Coinrotator token screener to follow the trending market.