Basic Attention

What is Basic Attention?

Basic Attention Token (BAT) is a cryptocurrency designed with the aim of establishing a fair and balanced ecosystem for digital advertising, benefiting both creators and consumers. BAT operates on the Ethereum (ETH) blockchain and is seamlessly integrated into a specialized web browser known as Brave. It facilitates the exchange of BAT tokens among advertisers, publishers, and internet users based on their online activities, thereby simplifying commerce for all three parties involved.

As users engage with ad content, they are incentivized with BAT tokens. Publishers, in turn, can deliver more impactful advertisements, while advertisers can be confident that their messages are reaching an interested audience. Ultimately, this creates a novel digital advertising platform empowered by BAT, wherein users have the choice to hold onto their BAT tokens, convert them into cash or other cryptocurrencies, or use them to support their favorite content creators.

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Recent Video Interview

Main points of the interview:

• Privacy violations and control over identity and money.
• Chrome, the most popular browser, tracks users for ad targeting.
• Brave blocks tracking by default and integrates crypto for user benefits.
• Brave aims to create a decentralized web, empowering users and creators against monopolistic practices.

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Basic Attention Team Background

The founders of Basic Attention Token, Brendan Eich and Brian Bondy, are both highly accomplished individuals in the field of internet browsing software.

Brendan Eich serves as the CEO of Brave Software, Inc., the parent company behind the Brave browser and Basic Attention Token. Prior to his role at Brave, Eich founded Mozilla and held the position of Chief Technology Officer (CTO). Notably, he is also credited with inventing JavaScript in 1995. Additionally, Eich played a pivotal role in the launch of Mozilla Firefox, one of the world's most widely used web browsers, in 2004.

Similarly, Brian Bondy contributes his expertise as the Chief Technology Officer (CTO) for Brave and Basic Attention Token. Bondy brings extensive engineering experience to the team, having previously worked as a senior software engineer at Mozilla, a software developer at Corel Corporation, and a software development lead at Khan Academy. Combined, Eich and Bondy boast over 50 years of collective experience in software development.

The Basic Attention Token website features a total of 16 team members, many of whom possess backgrounds in development, engineering, or research. It also shows many partners of BAT, namely Ashley HomeStore, Etoro, Purple, BitPay, Verizon, Upland, Zebpay...

Basic Attention Future Roadmap

Basic Attention's focus for 2023:

• BAT NFT Creator Collaborations: A formal program will be established to connect leading NFT creators and communities from different blockchains with the BAT Community and Brave browser. Collaborative NFT mints will offer BAT utility as an option, aiming to denominate NFT mints fully in BAT this year on networks like Solana and Ethereum.
• Brave Ads: Brave plans to introduce Brave Search Ads support to Brave Rewards users, creating another earning opportunity. The Brave Ads Self-Serve Beta Program will be opened to advertisers, with the goal of transitioning to a public-facing Self-Serve Brave Ads product by the end of 2023. Collaboration with Brave advertisers aims to explore additional NFT utility tie-ins for BAT Collaboration NFT holders.
• Brave Rewards & Creators: On-chain, Web3 wallet contributions to creators will be enabled. New shareable Creator channel pages/URLs will be introduced. Custodial account options for Brave Rewards are being explored, along with the unification of Brave Rewards and Brave Wallet. The Creators dashboard and website will undergo redesign. Pay with BAT options for on-chain payments will be integrated into Brave Premium Products and Services.
• Gaming/eSports: Brave and BAT partner with XBorg for a 12-month sponsorship, integrating Brave Wallet and BAT into eSports gaming and tournament events. The partnership explores BAT utility for tournaments, prize pools, gaming quests, NFT mints, and content generation. A sponsorship with ev.io, the most popular Solana game, focuses on Brave Wallet and BAT activations. Further collaborations with gaming titles and studios are planned.
• BAT Community: More cross-chain BAT NFT collaborations with NFT projects and Web3 influencers are planned. Crypto and Web3 education will be enhanced through BAT Ambassadors, Campus Ambassadors, and localized content. Increased live engagement with the BAT Community through online interactions and in-person events is planned.