Atletico Madrid Fan Token

What is Atletico Madrid Fan Token?

The Atletico Madrid Fan Token (ATM) is part of Socios, a platform featuring 40 fan tokens associated with various international football clubs. These tokens empower fans to participate in their clubs' decision-making processes, gain VIP rewards, and unlock exclusive access to promotions, games, chats, and the opportunity to be recognized as super fans.

Functioning as a utility token on the Chiliz Chain, which is constructed by Chiliz—a fintech blockchain company—ATM operates as a Proof-of-Authority sidechain built on Ethereum. Similar to other fan tokens, the Atletico Madrid Fan Token allows supporters to exert influence on the team's operations by participating in team polls, where their input is taken into consideration. This influence extends to decisions such as selecting jersey designs, naming training venues, and determining the next fan event.

ATM serves as a gateway for every Atletico Madrid fan to express their loyalty and support for the team. By holding ATM tokens, fans can accumulate reward points, access VIP experiences, and purchase club merchandise. As with many other cryptocurrency platforms, a larger token holding equates to a greater level of influence within the tokenbase.

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Recent Video Interview

Main points of the interview:

• Chiliz focuses on merging Web3 with sports, partnering with major sports teams like FC Barcelona and PSG.
• Upcoming plans include blockchain expansion and incentivizing stakers and validators.
• Chiliz navigates global regulations, ensuring compliance from the outset.
• Community spans Korea, Turkey, Brazil, and Italy.

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How Does Socios Work?

Each of Socios' partner clubs has committed to participating in a series of binding and non-binding polls throughout the football season. In these polls, there will always be a minimum of two choices, allowing participants to select their preferred option. In the case of binding votes, the club is obligated to bring to life the option that receives the highest number of votes. On the other hand, non-binding polls serve as a means for clubs to assess fan opinions without being obligated to act on the results. All polls are conducted in a secure environment, with votes recorded on the blockchain, ensuring transparency and preventing any alterations to the results.

The clubs themselves determine the subjects of the polls, providing endless possibilities based on the degree of fan input sought. Fans could influence decisions on various aspects, such as kit design, 'man of the match' selections, summer tour locations, and even the club crest.

Socios operates on blockchain technology and utilizes the digital currency $CHZ. Unlike physical currencies like pounds, euros, or dollars used in traditional shopping, cryptocurrencies exist solely in the digital realm and can only be spent on specific platforms. Instead of relying on a central authority, cryptocurrencies leverage an encrypted peer-to-peer network to manage balances and verify transactions. This network, known as a blockchain, functions as a comprehensive public ledger of all transactions, including sender, receiver, value, and approximate time, all verified and anonymized. Each new transaction forms a new block, and once set, each block is immutable, meaning it cannot be altered. Blockchain is chosen for its practicality in maintaining voting integrity while transforming voting rights into a tradable commodity.

Socios Team Background

Headquartered in Madrid, Switzerland, and Malta, with additional offices in Istanbul, Miami, Lyon, South Korea, Brazil, and London, the Chiliz / Socios team comprises over 220 professionals. They collaborate with a diverse network of 120+ partners spanning 27 countries. Both Chiliz and Socios operate as subsidiaries under the umbrella of Mediarex Group, a global sports and entertainment organization established in 2006.

Alexandre Dreyfus, the Founder and CEO, holds a 76% ownership stake through his personal holding company, Zokay Investments Ltd. Other notable shareholders include John Gleasure, the Executive Vice Chairman and co-founder of DAZN Group, Xavier Niel, a prominent French telecom mogul, and Ceyuan Ventures, a venture capital firm based in Beijing.

In 2018, Chiliz successfully raised $66 million through a digital asset private placement. Presently, the company boasts a treasury with an excess of $500 million in digital assets.

Socios Project Development

Lionel Messi and the creators of Fan Tokens - Socios have collaborated to forge a more inclusive, thrilling, and rewarding future for fans worldwide. The slogan "Be more" encapsulates Lionel Messi's inaugural campaign as the newly appointed Global Brand Ambassador for Socios. The multi-year agreement between Lionel Messi and Socios is set to last for an initial period of three years.

In the upcoming year, Socios aims to conduct a minimum of 500 polls for its rapidly growing community of Fan Token holders. These polls empower fans to exert influence over crucial fan-centric decisions, ranging from kit designs to squad numbers and celebration songs. Socios is also expanding its rewards program, offering up to 17,000 fans the opportunity to watch games in style for the teams they passionately support. Fan Token holders can anticipate unique digital rewards, including NFTs, as well as merchandise and match-worn jerseys. Additionally, they will be eligible for exclusive discounts related to club sponsors and other special offers and incentives linked to major brands. Socios is taking the fan experience further by enhancing gamification on the app and launching a variety of sports-themed mobile games exclusively for Fan Token holders.